Bid Strategy

The plan an advertiser uses to decide how much to pay for ads in an auction-based system.

Benefits of Automated Bidding?

1. Efficiency: Saves time by adjusting bids automatically based on performance.
2. Optimization: Maximizes ROI by adjusting bids in real-time for better results.

What is Auto Bidding?

Automated bidding adjusts bids based on goals like conversions or clicks, using data to optimize performance automatically.

Cost Cap vs. Bid Cap which one to choose?

• Cost Cap: Sets the maximum amount you’re willing to pay for results like conversions.
• Bid Cap: Limits how much you’ll bid per action, helping control costs while optimizing for goals.

  whether it’s maximizing conversions within a set budget (Cost Cap) or maintaining control over bid costs (Bid Cap) to optimize performance.

Bid Strategy Learning: Using data insights to refine bidding strategies over time, improving efficiency and performance based on past results.

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