Campaign Optimization
Improving ad campaigns to achieve better results, such as higher click-through rates or lower costs.
What’s automatically optimized with a Smart Shopping campaign?
- What does a Smart Shopping campaign automatically optimize?
It optimizes bidding, placements, and ad creatives across Google networks to maximize conversion value.
What’s automatically optimized with a Performance Max campaign?
- What does a Performance Max campaign automatically optimize?
It optimizes bids, placements, and creative combinations to achieve your campaign goals across Google’s ad inventory.
How to optimize a Performance Max campaign?
- How can you optimize a Performance Max campaign?
Focus on setting clear campaign goals, refining audience targeting, testing different ad creatives, and regularly reviewing performance metrics.
PPC campaign optimization
- How can you optimize a PPC campaign?
Optimize keywords, refine ad copy, adjust bids based on performance, use ad extensions, and analyze data to improve targeting and ROI.