Cost-Per-Engagement (CPE)
The cost of each interaction with an ad, such as a click, like, share, or comment.
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Cost per Engagement Formula:
- Cost per Engagement = Total Cost ÷ Total Engagements
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Average Cost per Engagement on Facebook:
- Average Cost per Engagement on Facebook = Total Cost on Facebook ÷ Total Engagements on Facebook
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Average Cost per Engagement on Instagram:
- Average Cost per Engagement on Instagram = Total Cost on Instagram ÷ Total Engagements on Instagram