Cost-Per-Engagement (CPE)

The cost of each interaction with an ad, such as a click, like, share, or comment.

Cost per Engagement Formula:
- Cost per Engagement = Total Cost ÷ Total Engagements
Average Cost per Engagement on Facebook:
- Average Cost per Engagement on Facebook = Total Cost on Facebook ÷ Total Engagements on Facebook
Average Cost per Engagement on Instagram:
- Average Cost per Engagement on Instagram = Total Cost on Instagram ÷ Total Engagements on Instagram