Demand-Side Platform (DSP)

Software used by advertisers to purchase ad impressions automatically is called DSP (Demand-Side Platform).

Basically SSP is renting part of the advertising and DSP is the buying part.

What is DSP in Marketing?

In marketing, a Demand-Side Platform (DSP) is a software platform that allows advertisers to buy digital advertising inventory from multiple sources, such as ad exchanges and networks, through a single interface, using automated processes and real-time bidding.

DSP Platform Comparison which one is the best?

DSP Platform Key Features Ease of Use Integration with Ad Networks Cost
Google Display & Video 360 (DV360) Comprehensive tool, integrates with Google ecosystem, strong data analytics Moderate High Variable
The Trade Desk Advanced targeting, extensive inventory access, custom reporting Moderate High Variable
Amazon Advertising Access to Amazon’s first-party data, e-commerce focus, strong ROI tracking Easy High Variable
MediaMath Customizable algorithms, omnichannel reach, strong data integration Moderate High Variable
AppNexus (Xandr) High-speed bidding, open platform, strong analytics Moderate High Variable
Adobe Advertising Cloud Seamless integration with Adobe products, cross-channel advertising, advanced analytics Moderate High Variable
Amobee Comprehensive analytics, cross-channel capabilities, advanced targeting Moderate High Variable
Sizmek Creative optimization, data-driven insights, omnichannel reach Moderate High Variable
Verizon Media DSP Omnichannel reach, strong data integration, brand safety features Moderate High Variable
Rocket Fuel (Sizmek) Predictive modeling, AI-driven optimization, extensive inventory Moderate High Variable
Choozle Self-service platform, cost-effective, easy-to-use interface Easy Moderate Lower
Centro (Basis) Unified platform, advanced reporting, streamlined workflow Moderate High Variable

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