IP Warmup

Gradually increasing the volume of emails sent with a new IP address to build a positive sender reputation.

How to Warm Up IP Address for Email Marketing?

  1. Start Slow: Begin with small email volumes. start from 500-2000
  2. Increase Gradually: Increment email volume over weeks.
  3. Consistency: Send emails consistently.
  4. Monitor Metrics: Track open and click rates.
  5. Authenticate Emails: Use DKIM, SPF, and DMARC.DKIM (DomainKeys Identified Mail): Ensures an email really comes from the domain it claims by using a digital signature.
    SPF (Sender Policy Framework): Lets domain owners specify which servers can send emails for them, preventing fake emails.
    DMARC (Domain-based Message Authentication, Reporting & Conformance): Combines DKIM and SPF to block email spoofing and lets domain owners set rules for handling unauthenticated emails.
  6. Engage Audience: Target active subscribers first.
  7. Maintain List Hygiene: Clean your email list regularly.
  8. Feedback Loop: Utilize ISP (Internet Service Provider) feedback loops.

    An Internet Service Provider (ISP) is a company that provides individuals and businesses access to the internet.

  9. Content Quality: Ensure high-quality email content.
  10. Monitor Blacklists: Check and address blacklisting issues

Back to Glossary Index Page

Login
Do you want to know how to increase your traffic and get
MORE REVENUE
YesShow me right nowORNoI don't need extra traffic
Subscribe and download free ebook now!
Thank You!
Download E-Book