Outreach

Reaching out to site owners for backlinks or requesting Guest Post on both of your websites. It could be exchanging links also.

Benefits of Outreach

Builds Relationships: Connects you with influencers and other industry leaders and put your website into right category.
Increases Visibility: Gets your content seen by a larger audience and you can drive traffic from other websites, people whom interested in same kinda topics.
Boosts SEO: Gains quality backlinks, improving search engine rankings.
Drives Traffic: Brings more visitors to your site.
Enhances Credibility: Establishes your authority and trust in your niche. Also increase relevant metrics like DA PA DR and so forth. Learn from here how these metrics are calculated.