View-Through Conversion
When someone sees an ad but doesn’t click on it, yet later completes a desired action.
How are view-through conversions counted?
View-through conversions are counted when a user sees an ad (impression) but doesn’t click on it. Later, if the same user completes a desired action (like making a purchase or signing up) without clicking on the ad again but within a specified attribution window (typically up to 30 days), it is counted as a view-through conversion. This attribution method credits the ad for influencing the user’s decision, even though they didn’t interact with it directly by clicking.