Expandable Ads

Ads that can expand to a larger size when clicked or hovered over.

Here are some updates changed in Expandable Ads

  • Phasing Out: Expanded Text Ads (ETAs) are being replaced.
  • Responsive Search Ads (RSAs): Focus on RSAs as the new standard.
  • Better Performance: RSAs adapt better and usually perform better.
  • Transition Plan: Start creating RSAs now for a smooth transition.
  • Optimize Existing ETAs: Review and improve current ETAs before the change.

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