Table of Contents
1. What is Google Ads?
2. Does Google Ads work?
3. Google Ads Terms to Know
4. How Does Google Ads Work?
5. What Are The Various Factors That Affect Google Ads revenue?
6. How to Use Google Ads
7. Types of Google Ads Campaigns
8. Google Ads Examples
9. Google Ads Bidding Strategies
10. Google Ads Best Practices
11. Google Ads Tips
12. Page Paid Ads: All in Control
13. More resources for enhancing your Google Ads
What is Google Ads?
Google Ads is an online advertising platform where businesses can place ads on Google’s search engine and other properties. Each time someone clicks on their ad, advertisers pay (this is called pay-per-click or PPC). This platform has the potential to redirect relevant traffic to your website, get more leads and drive sales. You can also examine how your ads are performing and make adjustments over time to increase effectiveness.
The Google Ads PPC Kit
FREE How to Run Google Ads Campaigns guide This kit guides you to identify your budget, analyze some key words and build your ROI and increase grow recursively.
Why Advertise on Google?
Google, the most widely used search engine in the world, fields in millions of searches every day. Google Advertising is the platform that allows you to reach a massive audience and direct all the traffic on your website to come into your physical store. As a paid advertising space, Google Ads stands in this field for nearly 20 years and thus has trust factor annotating its credibility and authority.
Every day, hundreds of thousands of companies use Google Ads to promote their business. If you just ignore it, then they may well be picked up by your competition. But your website could also be bumped down on the results page because competitors’ ads are above it.
Does Google Ads Work?
Yes, Google Ads works. An optimized ad strategy can make your marketing campaigns incredibly effective. As an example, HubSpot acquired new leads from using Google Ads strategically. If done well (with optimal keyword targeting, and ad copy that is both captivating and/or relevant) you can see a significant return on your investment.
Google Ads Terms to Know
And of course you should know some basic commands which are:
1. Ad Extensions: Additional information you use to make your ad show up at no extra cost. Including more links, phone numbers, addresses etc
For instance, if florist you may run call extensions so people can more easily call your business right from the ad.
2. AdRank – How High — This Shows Jurying on the Page With the higher AdRank comes better visibility and more clicks.
For Example: Let’s say you own a yoga studio. If your ad gets a high AdRank, which is a combination of good ad quality and competitive bid, you can appear on the top for the query “yoga classes near me.
3. Bidding — this is where you pick a maximum amount you bid to pay for a click.
For instance; as a local bakery you are going to be bidding even more on keywords such as “best cakes in [your city]” in order to make sure you are right up there in the search results, and people will walk straight past your store or website.
4. Campaign type: Search, display, video, shopping, app, smart or performance max
Display — a cosmetic retailer might have a display ad that features visually attractive images of manufacturer products across an array of sites
5. CTR: The percentage of times people clicked on your ad when it was shown to them. A strong ad shows high CTR.
6. CVR (Conversion Rate): How many visitors, based on the click in an ad, complete any given action.
For instance: an online course provider of digital marketing may watch the conversions to see if their ads are successful, in that the people clicking and gettoin the ads about “learn digital marketing online” actually go on and sign up for the course.
7. Display Network: This is where your Google Ads are displayed on a network of websites. The Google Display Network (GDN) lets your ads appear on a multitude of websites reaching the broadest potential audience.
8. Impressions: The number of times your ad appears on the search engine results page (SERP).
Google Ads example: A company that helps people plan discounted vacations might want to make a lot of impressions on searches for “cheap vacation packages” because they entice more leads.
9. Keywords – Words or phrases that someone typed into search to trigger your ad.
For example, a sports equipment store would target keywords such as “buy soccer ball” or “running shoes”.
10. PPC: Pay-per-click is a payment model where you pay when someone clicks on your ad.
11. Quality Score (QS): A way for Google to rate the quality and relevance of your ad and landing page for a keyword. High quality can reduce the costs and position the ads better
How Does Google Ads Work?
At a high level, Google Ads is driven by the interactions of 3 key players; the searcher (potential customer), your business (the advertiser) and the Google Ads platform. Here’s how the process works:
1. Advertisers bid on keywords: you choose targeted keywords related to your business and set a specific bid amount. This information is then used by Google to determine when to display your ad.
Example: A pet grooming service could bid on keywords such as, “dog grooming near me.”
2. When a potential customer searches, they use various keywords, and when using these keywords to search, Google finds the intent of the searched one and then matches these ads with that type of ad.
3. If you like your ads to be a lot more favourable, one key point is that Google uses something called AdRank to determine which ads to show where.
For Example, If you have higher bid than all other bidders and also higher quality score then your adwill shows at better position in results tab for keyword “affordable pet grooming.
4. Customers Click on Ads– This is where the user clicks on an ad that closely matches their search query and this could lead to a purchase or sign-up.
Factors That Affect Google Ads
And there are quite a few factors that impact the performance of your Google Ads:
AdRank = Bid amount x Ad quality
For example: an electronics retailer may increase their AdRank with improvements to relevance and user experience within in a featured ad
Location: Controls geographic settings for your ads.
For instance a coffee shop can target “best coffee shop near me” in a local radius.
Keywords: Everything boils down to user intent and matching.
For example, a florist may use key phrases like flower delivery or wedding flowers.
Degree of Match Types to User Searches
For example, if you were a bookstore, “buy books online” could be broad match and “classic novels” could be phrase match.
Title and Explanation: Your ad need to seize attention.
For example, Quality Handcrafted Jewelry – 20% Off First Order
There are tons of options her, but relevant Ad extensions.
How to Use Google Ads
These are the steps involved when setting up Google Ads:
- 1. Use a PPC planning template — skip the guessing
- 2. Create your Google Ads Account: Sign in to Google ads Landing Page
- 3. Enter your business name and website (Choose Your Business Name and Website)=> Choose The Perfect Business==> Why You Need A Website In 2021
- 4. Choose Advertising Objective: Name your main advertising objective
- 5. Write An Ad — Create an ad that drags.
- 6. Create Keyword Themes : Select Keywords
- 7. Design by Your Ad Position: You determine the location where your ads are to be displayed geographically.
- 8. Budget: Select the amount you are willing to spend on advertisement.
- 9. Payment Details: Enter payment details.
Types of Google Ads Campaigns
1. Search Ads: Text ads that appear on Google search result pages.
For example — an ad for “affordable moving services” that runs when someone searches the web for moving companies.
2. The Display Network enables to run mostly image-based ads, called display ads.
E.g: An advertisement displaying a classy sofa on a home décor website.
3. Video Ads: Shown on YouTube.
Imagine this: that video ad for a new gadget before watching the tech review.
4. App Ads – Reaching new app users, wherever they may be with Googleads
For example, an advertisement of a fitness application on Google Play.
5. Shopping Ads — these show product details such as images and price.
Examples: Search results returning ads for sneakers, at the top of the results when someone search “buy running shoes online.”
Some Successful Google Ads Examples
A Google Ad that works features a straightforward message, uses specific keywords, and includes clear CTAs.
- 1. Dropbox — Short and sweet. “Get more bar-installations—put away and offer your records with the minimal effort. Sign up for free.”
- 2. Example: Office Chairs UK : Focussing on words to improve your browsing experience and in the process converting it into a sale.
- 3. The New York Times: Leading people to take a subscription by using an interesting CTA — ‘See my options’
- 4. Grammarly: Showing real customer reviews to demonstrate social proof and reinforce benefits.
Google Ads Bidding Strategies
- 1. Automated or Manual Bidding: If you want Google to do all the work of adjusting your bids for you, then this is what roads automatic works.
- 2. Branded Terms: Decide whether you want to target keywords containing your brand name.
- 3. Cost Per Acquisition (CPA): Cost per Conversion From Customer
Google Ads Best Practices
- 1. Leverage a PPC Planning Template- Keep track of everything.
- 2. Stay away from Broad Keyword Terms: Use precise keywords to target better.
- 3. Highly effective ads: Make sure your ad is relevant to what the user wants.
- 4. Increase (QS): Concentrating on ad quality, keyword relevance and landing page experience.
- 5. Maximize Landing Pages — Create landing pages with the goal of converting ad traffic into sales.
Google Ads Tips
- 1. Clearly Identify Your Goals: Determine what your intended result for the ads is.
- 2. Build Useful Landing Pages: Make sure your target landing page is user-friendly.
- 3. Pick the Appropriate Keywords: Using vague keywords that are synonymous with your material.
- 4. Automate If You Can: Use bid automation tools.
- 5. Ad Extensions : Add more useful information.
- 6. Negative Keywords: Prevent Irrelevant Terminologies.
- 7. Analysis Step: Measure and Improve (Analytics)
Page Paid Ads: Brazenly In Power
Page Paid
Page Paid Ads is a complete paid marketing platform that enables you to manage your advertising efforts across various platforms using only one tool. You can now create, track, and view campaigns budgets all in Page Paid Ads. This tactic helps to drive ROI further because of the insights and data-informed decisions.
Access Page Paid from here for these networks : Meta, Tiktok, X, Linkedin, Youtube
and if you need a wider access to website advertising access Prog Cloud from here.
Prog Cloud
Managing multiple platforms
Page Paid Ads work great on platforms like:
1. Facebook — Targeted ads showing up on users newsfeed and stories.
For example, a clothing brand might focus on ads to people who are interested in fashion and have already engaged with comparable content.
2. Instagram: Make the most of Instagram’s visually-driven platform by showing off beautiful images.
Type: A bakery enticing local followers with the visually appealing images of the cakes and pastries that they offer.
3. For TikTok: cater to a younger crowd by creating fun, light-hearted video snippets
For example a fitness brand sharing quick workout clips that users may follow along with or attempt.
4. Twitter: Promote your tweets to a bigger audience.
For Example: A tech company sharing news of a new product launch to tech enthusiasts.
5. Target audience in video ads through YouTube
Travel agency ad targeting frequent travelers (eg, beautiful holiday destinations evolution).
Would you like to ride a time machine and place our software company in front of CIOs and IT managers with research ads on their latest productivity tool?
Page Paid Ads allow users to instantly create campaigns and manage them across these channels, as well as provide complete performance tracking and insights to help users get the most ROI on their ad spend. That takes a holistic view and the right strategies so you can actually get to your desired audience and objectives with the least amount of friction possible.
Additional Reads to Better Your Google Ads
To make the best use of your Google Ads, you need to be strategic and tactical in engaging them. Check out this roundup of resources for more
Best Landing Pages Practices: Build High Converting Landing Pages
Thank you Pages (the correct way): Keep New Leads & Engaged
Mobile Google Ad Tips: How to Enhance Mobile Ads
Optimizing Google Ads Costs: Get the most out of your advertising dollars.
What makes a Google ads example great: Get inspired by winning campaigns.
With these steps and tools, as well even a newcomer can already start taking advantage of Google Ads to attract customers and grow its business Mirrored management with Paid Views by Page for a ready-to-use advertising strategy.
