Ad Frequency
The number of times an ad is shown to the same person.
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How often should you show ads to avoid annoying users?
- Limit ad frequency to a few times per day to avoid overexposure.
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What is the ideal ad frequency to increase engagement?
Aim for 3-5 ad views per user per week for optimal engagement for Google Ads especially.
How can frequency capping improve your ads?
Frequency capping improves ads by limiting how often they appear to users. This helps prevent ad fatigue and annoyance, ensuring users see your ad enough times for effective exposure without being overwhelmed by its repetition.
What is the difference between reach and frequency?
Reach is the number of unique users who see your ad, frequency is how often they see it.
Why balance reach and frequency?
To ensure your ad is seen by enough people without overwhelming them and limit the number of times an ad is shown to avoid annoying users.