Black Hat Seo
The use of strategies, techniques, and tactics that violate a search engine’s guidelines, focusing on finding and exploiting algorithmic loopholes.
- Keyword stuffing: Overloading a webpage with keywords to manipulate search rankings.
- Cloaking: Showing different content to search engines and users.
- Using private blog networks (PBNs): Creating multiple websites to link back to a main site for SEO manipulation.
- Hidden text: Hiding text (often keywords) on a webpage to manipulate rankings.
- Link farming: Creating networks of websites solely to interlink and boost rankings.
- Creating doorway pages: Designing pages specifically to rank for certain keywords and redirect users to another site.