CAN-SPAM Act
A law that sets rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have you stop emailing them. Basically setting the boundaries of email communication.
Same rules being applied for email marketing campaigns
Here are the rules for CAN-SPAM Act dictated by Federal Trade Commission
- Accurate header information
- Non-deceptive subject lines
- Clear identification of ads
- Include physical address
- Opt-out instructions
- Allow members to opt out
- Promptly honor opt-out requests
- Monitor third-party complianceSame rules apply under :
- Advertising and Marketing
- Online Advertising and Marketing