When someone clicks on an ad and then completes a desired action, like making a purchase.
Do click and view-through rates contribute to conversions?
Click-through rate directly measures clicks, while view-through rate tracks conversions that occur after someone saw, but didn’t click, your ad.
How do impressions relate to click-through and conversion rates?
Impressions count how often an ad is viewed, while click-through rate shows the percentage of viewers who clicked. Conversion rate tracks how many of those clicks lead to actions like purchases.