Click-Through Rate (CTR)
The percentage of recipients who clicked on one or more links in the email.
Second most important metric after bounce rate which directly shows the incoming links from the opened and read email.
Considered Successful Rate for CTR average between %10-30
Average CTR rate goes between %8-12
Poor CTR rate goes between %1-8
Due to recent growth in online services many firms even the small businesses integrate their business partially in online, in fact without online presence doing business of any sort became impossible, that brings out and increase the volume of email transaction dramatically.