Contextual Targeting
Showing ads on websites or pages with content related to the ad.
How do you reach the right audience with contextual advertising?
Place ads on relevant websites, like sports gear on fitness blogs.
Why is contextual advertising effective?
It shows ads related to what users are currently viewing.
Contextual Targeting vs. Behavioral Targeting
What’s the difference between contextual and behavioral targeting?
Contextual targets based on webpage content; behavioral targets based on user history.
When should you use contextual over behavioral targeting?
Use contextual for aligning ads with specific content themes and behavioral for targeting based on past actions.