CPC (Cost-Per-Click)

The amount of money an advertiser pays for each click on their ad.

Benefits of CPC Ads?

• Pricing Model: Advertisers set a maximum bid they’re willing to pay for each click so this way you won`t surpass the original marketing budget.
• Platforms: Common on Google Ads, Facebook Ads, Instagram, and other social media platforms and many other also supports.
• Benefits: Only pay when someone shows interest by clicking, making it cost-effective and you can target the audience you want compare to display ads (Shows Everyone) CPC model you have more targeting options.
• Calculation: Total ad spend divided by the number of clicks received.

Back to Glossary Index Page