CPM (Cost-Per-Thousand Impressions)

The cost of showing an ad to one thousand people. CPM (Cost Per Million)

Which Marketing Strategy should use CPM Marketing Model?

CPM is ideal for marketing strategies focused on:

1. Brand Awareness: When the goal is to reach a large audience and increase visibility.
2. Product Launches: To introduce a new product to a broad audience.
3. Mass Marketing Campaigns: When targeting a wide demographic without specific actions like clicks or conversions.
4. Media Buying: For large-scale campaigns on platforms like YouTube, TV, or major websites.
5. Retargeting Campaigns: To remind previous visitors of your brand or product by showing them ads frequently.

Back to Glossary Index Page