CPV (Cost-Per-View)
The cost of each view of a video ad.
- Video Marketing: When the goal is to increase engagement through video content.
- Brand Awareness: To reach a large audience with compelling video messages.
- Product Demos: For showcasing how a product works through video.
- YouTube Campaigns: Since YouTube often uses the CPV model.
- Social Media Marketing: On platforms like Facebook, Instagram, and TikTok where video content is popular.
Hint for CPV Campaign: Create engaging and attention-grabbing content in the first few seconds of your video. This helps ensure viewers stick around, maximizing the impact of your CPV investment.