CPV (Cost-Per-View)

The cost of each view of a video ad.

  1. Video Marketing: When the goal is to increase engagement through video content.
  2. Brand Awareness: To reach a large audience with compelling video messages.
  3. Product Demos: For showcasing how a product works through video.
  4. YouTube Campaigns: Since YouTube often uses the CPV model.
  5. Social Media Marketing: On platforms like Facebook, Instagram, and TikTok where video content is popular.

Hint for CPV Campaign: Create engaging and attention-grabbing content in the first few seconds of your video. This helps ensure viewers stick around, maximizing the impact of your CPV investment.

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