Cross-Device Tracking

Following a user’s interactions with ads across different devices, like smartphones, tablets, and computers.

  • How can you track users across different devices?

    • Use cookies to follow users across browsers and devices.
  • What method uses user accounts for cross-device tracking?

    • Implement login tracking to link user activities across devices.
  • How can unique device IDs help with cross-device tracking?

    • Utilize device fingerprinting to identify users by their unique device characteristics.