Cross-Device Tracking

Following a user’s interactions with ads across different devices, like smartphones, tablets, and computers.

• How can you track users across different devices?

  • Use cookies to follow users across browsers and devices.

• What method uses user accounts for cross-device tracking?

  • Implement login tracking to link user activities across devices.

• How can unique device IDs help with cross-device tracking?

  • Utilize device fingerprinting to identify users by their unique device characteristics.

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