Forward Rate
The percentage of recipients who forwarded your email to a relevant person.
Forward rate one of the most important KPI (Key Performance Indicator) it`s been evaluated with CTR (Click Through Rate) together. With this way you can analyze basically what is the recommendation rate to other person, also a key metric for affiliate marketers.
How to calculate Email Forward Rate ?
In this image formula express how to calculate your email forwarding rate:
What should be the ideal range for successful forwarding rate ?
| Industry | Average Email Forwarding Rate (%) |
| Retail | 1.2% |
| Technology | 1.5% |
| Financial Services | 1.1% |
| Healthcare | 0.8% |
| Non-Profit | 2.2% |
| Education | 1.3% |
| Real Estate | 0.9% |
| Travel and Hospitality | 1.0% |
| Media and Publishing | 1.7% |
| Automotive | 0.7% |
These are the average success rates for Email Forwarding Rate
Above %10-30 on these averages considered very successful campaign
Below %10-40 on these averages considered very poor interaction on Marketing Campaign in question.