Impression – Ads
The number of times an ad is shown to people.
What are the common problems calculating ad impressions?
Basically inaccurate counts.
- Ad Fraud: Bots generate fake impressions.
- Ad Blockers: Ads blocked but still counted.
- Viewability Issues: Ads load but aren’t seen.
- Different Counting Methods: Platforms count differently.
- Cookie Deletion: Users counted multiple times after clearing cookies.