Media Buyer

A media buyer is a professional responsible for purchasing advertising space or time on behalf of a company or client, ensuring that the ads reach the intended audience efficiently and cost-effectively. Monitoring also the efficiency and deliverability of the service.

Marketing Channels Purchased from Media Buyers

  • Websites

  • Mobile apps

  • Social media platforms

  • Video streaming services

  • Connected TV (CTV)

  • Digital audio platforms (e.g., podcasts, music streaming)

  • Display networks

  • Search engines

  • Native advertising platforms

  • Email newsletters

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