Programmatic Direct

Automated buying of ad inventory directly from publishers at fixed prices.

What is the difference between Programmatic Direct and Programmatic Advertising?

Direct advertising is buying ad space directly from publishers through manual negotiation, while programmatic advertising uses automated systems to buy ad space in real-time.

Aspect	Direct Advertising	Programmatic Advertising
Definition	Buying ad space directly from publishers	Using automated systems to buy ad space in real-time
Process	Manual negotiations and contracts	Automated, real-time bidding
Transparency	High, with known placements	Moderate, sometimes less transparent
Flexibility	Limited, fixed placements and prices	High, dynamic placements and pricing
Efficiency	Time-consuming, requires manual effort	Efficient, automated and faster
Targeting	Basic targeting options	Advanced targeting with data insights
Control	More control over specific ad placements	More control over audience targeting