Re-engagement Campaign
Emails sent to inactive subscribers to encourage them to engage with the brand again.
Here are some recommendations Industry Base
| Industry | Re-engagement Frequency |
| E-commerce | – Abandoned Cart: 1 hour, 24 hours, 3 days- Inactive Users: Weekly for 1 month, then monthly |
| SaaS | – Trial Users: 1 day, 3 days, 1 week- Inactive Users: Weekly for 1 month, then bi-monthly |
| Retail | – Recent Shoppers: Weekly- Inactive Customers: Monthly |
| Finance | – Account Activity: Bi-weekly- Inactive Clients: Monthly |
| Healthcare | – Appointment Reminders: 1 week, 1 day- Health Tips: Monthly |
| Travel & Tourism | – Booking Reminders: 1 week, 3 days- Special Offers: Monthly |
| Real Estate | – Property Alerts: Bi-weekly- Market Updates: Monthly |
| Education | – Course Reminders: Weekly- Inactive Students: Monthly |
| Non-Profit | – Donation Reminders: Quarterly- Event Invitations: Monthly |
| Entertainment | – Event Reminders: 1 week, 1 day- Subscription Renewals: Monthly |
| Automotive | – Service Reminders: Bi-annually- New Offers: Monthly |
| Hospitality | – Booking Follow-ups: 3 days, 1 week- Promotions: Monthly |
What kind of Email Template Should be use for Retargeting?
| Industry | Email Template Types |
| E-commerce | – Abandoned Cart Reminder: Friendly nudge to complete purchase- Product Recommendations: Personalized suggestions- Special Offers: Discounts and promotions to entice purchases- Customer Feedback: Request for reviews and feedback |
| SaaS | – Trial Expiry Reminder: Alert about trial ending soon- Feature Update: Information on new features- Usage Tips: How to maximize benefits of the software- Renewal Reminder: Subscription renewal notification |
| Retail | – New Arrival Announcement: Highlighting new products- Exclusive Sale: Limited-time discounts- Personalized Recommendations: Based on past purchases- Replenishment Reminder: Reminders for commonly bought items |
| Finance | – Account Activity Alert: Notification of recent account activities- Service Update: Changes to terms or features- Financial Tips: Advice on managing finances- Monthly Statement: Summary of account activities |
| Healthcare | – Appointment Reminder: Upcoming appointment notifications- Health Tips: General wellness advice- Service Follow-up: Post-appointment follow-up and feedback- Seasonal Reminders: Flu shots, health check-ups, etc. |
| Travel & Tourism | – Booking Confirmation: Details of upcoming trips- Travel Tips: Advice for destinations- Special Offers: Discounts on trips and packages- Destination Highlights: Information about popular destinations |
| Real Estate | – New Listings Alert: Information on new properties- Market Updates: Trends and changes in the market- Open House Invitation: Invitation to property viewings- Client Follow-up: Checking in with past clients |
| Education | – Course Reminder: Upcoming classes and assignments- New Course Announcement: Information on new courses- Study Tips: Advice on studying and resources- Feedback Request: Asking for course feedback |
| Non-Profit | – Donation Appeal: Requesting donations- Event Invitation: Inviting to charity events- Volunteer Opportunities: Information on how to volunteer- Impact Report: Showing how donations are used |
| Entertainment | – Event Reminder: Upcoming event details- Subscription Renewal: Reminders to renew subscriptions- New Content Announcement: Information on new shows or releases- Special Offers: Discounts on tickets or subscriptions |
| Automotive | – Service Reminder: Upcoming maintenance notifications- New Model Launch: Information on new car models- Special Offers: Discounts on services and parts- Customer Follow-up: Post-service feedback request |
| Hospitality | – Booking Confirmation: Details of upcoming stays<br- Special Offers: Discounts on stays and services- Event Invitation: Inviting to hotel events- Customer Feedback: Request for reviews post-stay |