Rich Media Ads
Interactive ads that include elements like video, audio, or other engaging features.
Difference between Standart Banners and Rich Media?
| Feature | Rich Media | Standard Banners |
|---|---|---|
| Interactivity | Offers high interactivity: video, animations, interactive elements | Limited interactivity: static images or simple animations |
| Engagement | High engagement due to interactive features | Lower engagement compared to rich media |
| Creativity | Allows for creative and dynamic ad experiences | Limited creativity with static ad formats |
| File Size | Larger file sizes due to multimedia content | Smaller file sizes for quicker loading times |
| Performance | Can potentially deliver higher click-through rates and conversions | Generally lower click-through rates compared to rich media |
| Cost | Often more expensive to produce and deploy | Generally more cost-effective to produce and deploy |
| Ad Placement | Suitable for premium placements and targeted campaigns | Used in standard ad placements across websites |
| Examples | Video ads, expandable ads, interactive ads | Static images, GIFs, basic HTML5 animations |
If you need Advertising with Rich Media content please check Prog Cloud.
Prog Cloud