Segmentation
Dividing an email list into smaller groups based on specific criteria.
Here are the recommendations for your targeted Email Campaign:
| Segmentation Criterion | Description | Potential Benefits |
| Demographics | Based on age, gender, income, education. | Targeted messaging, higher engagement. |
| Geographic Location | Based on city, state, country. | Location-specific offers, relevant content. |
| Behavioral | Based on user actions. | Personalized content, higher conversions. |
| Psychographic | Based on lifestyle, interests, values. | Deeply personalized content, loyal customers. |
| Engagement Level | Based on email interaction. | Re-engagement, targeted follow-ups. |
| Purchase History | Based on past purchases. | Upselling, cross-selling. |
| Email Preferences | Based on content and frequency choices. | Higher open rates, fewer unsubscribes. |
| Customer Journey Stage | Based on sales funnel stage. | Relevant content, better conversions. |
| Job Role/Industry | Based on profession or industry. | Relevant B2B content, higher relevance. |
| Lifecycle Stage | Based on customer lifecycle. | Tailored onboarding, reactivation. |