Things changing in speed of light in Digital Marketing, and in this ever-changing space of digital marketing we need to understand what ad types work for which campaigns.
As we move through this series, we will cover the best ad formats for marketing campaigns so you know exactly what kind of creative to employ based on your campaign objectives – whether that’s brand awareness, lead gen or e-comm.
There are Three types of Advertisement Campaigns
There are different types of advertising campaigns to boost that achieve a certain objective. Choosing the correct ad format is important for anything, may it be on social media or digital marketing. Read on to uncover the most suitable types of ads for a variety of campaign objectives.
Top Advertising Formats For Campaign Marketing
Display Ads
Useful for: Top of the Funnel Awareness, Lowering your overall ad Price
Display ads: Graphic or Video advertisements displayed on websites. They are good to reach a broad audience and top-of-funnel branding. As the name implies, they are visual-focused in nature and can be great for raising brand awareness AND appealing to potential customers with really nice banners.
For example, a fashion retailer selling clothes can launch its new collection using display ads to show off the latest styles and bring more traffic back to their online store. For example, retargeting display ads can help jog the memories of visitors who researched products on an ecommerce site but failed to pull the trigger.
Video Ads
Best for: Engagement, Awareness
Explanation: Video ads are also a powerful way to communicate your message in the shortest possible time. It suits great for working on YouTube as well as social media channels. These ads may be able to show a story or animate a product in ways that static images can not, which makes them very effective at capturing audience interest and generating 10-15x higher engagement rates
Optimum Practice: A tech company rolling out a new gadget could use video ads to illustrate the features and benefits, especially how it functions in real-world scenarios. This way people relate to the product because they can see where it would potentially benefit them in their everyday life before making a purchase.
PPC Ads (Pay-Per-Click)
Best use case: Lead Generation, Instant Traffic
Description: The best way to attract your target traffic is Google Ads or any type of PPC though. And you only get charged if someone clicks your ad. This makes pay-per-click advertising the most cost-effective way to bring in potential customers seeking what you offer.
Example: A plumber or electrician could send PPC ads to individuals who have searched for their services in a specific region They just need to bid on the keywords, so that their ad could show up at top of search result and thus high intent leads can be attained.
Native Ads
Best Use Cases: Content Marketing, Engagement
Native + context-aware Description: All placements appear to be native ads, bracelets with platforms. They are less disruptive and can improve user experience by outputting quality targeted, contextually relevant content that fits into the platform.
Example: Health and Wellness brand can promote articles on how-to live healthy life using native format, hence giving themselves one more chance to feature their health living article. By aligning a brand’s blog with native content click-bait articles on Buzzfeed, brands can drive traffic to the above-described pages in their website.
Social Media Ads
Facebook Ads
Good for: Brand awareness, Engagement opportunities & Related offers
Platforms such as Facebook, Instagram and LinkedIn have a number of different ad formats – be it image advertisements or video ads in the form of carousel ads or storys. Social media ads are some of the most granularly targeted around, with options for targeting users based on demographics like location and job information resorting to specific behaviors.
You can as an example see two products within same carousel ad, like above. In the image slider format, users can swipe to view different images and are therefore more likely to come across an image/product they connect with in order click through purchase.
Choosing The Type of Ad for Your Campaign, Which one to choose?
Selecting the Appropriate Ad Type Understand Your Campaign and Audience Let me break it down for your what type of ads perform best with which objective:
Campaign Objectives and ad Formats
Brand Awareness
Recommended Ad Formats – Display Ads, Video Ads, Social Media ads
STRATEGY: MAKE VISUALS ATTRACTIVE TO GRAB ATTENTION AND RAISE BRAND AWARENESS.
Lead Generation
Best Types of Ads: PPC, Social Media
Tactic: Make powerful CTAs & use interest forms to gather user data.
Engagement
Best Ad Types: Video Ads, Social Media Ads and Native Ads
Plan: Optimize for touches like likes, comments & shares and video views
E-commerce
Recommended Advertisement Style: Display ads, PPC advertisements and Social Media adverts
Cardone: Show off attributes, bargains and also individual testimonials to enhance conversions.
Compering Ad Types for Better ROI (Return of Investment)
In order to improve your ROI, it is important for you to compare the performance data of different types of ads. THE BREAKDOWN here are a few of the top similarities:
Display Ads vs. Video Ads
Display Ads = More Reach, Less Engagement
For example, video ads might have a smaller reach but more engagement.
PPC Ads vs. Native Ads
PPC Ads: Fast traffic, Expensive to send
Native Ads – Increased user experience – Lower cost
Banner Ads and Sponsored Content (Combination)
Banner Ad : Extremely interruptive and High Visibility
Sponsored Content: Least intrusive, most engagement
What are the Multi-Channel Campaign Ad Strategies?
A multi-channel campaign is one where different ad types are integrated across channels to effectively reach and engage potential customers. For example, combining PPC ads to drive immediate traffic with social media ads for engagement may produce best results.
7 Unusual Forms of Digital Advertising Techniques
Similarly, creative options such as Sponsorships & Takeovers can help your campaign to stand out. Check out the innovative ad formats below:
Influencer Ads: This is a kind of brand promotion done by influencers.
This could be: Interactive Ads -These are ads that involve users in a unique and entertaining way – such as quizzes, polls.
The Augmented Reality Ads: The most user experience ads that submersed the viewers.
Recommendation for Small Business Campaign Ad Types?
They give you social media ads and PPC ads, two of the cheapest types of advertising that can save businesses a lot. These formats give you local presence without having to spend a fortune.
B2B Campaigns – Best Types of Ads
LinkedIn Ads and Native Ads are the most effective for B2B campaigns. They work well for a B2B audience and deliver strong leads
Is there a tool or service to Manage Multi-Channel Campaigns?
Ad Autopilot
Yes! Ad Autopilot Framework designed specifically with this purpose including campaign deployment on multiple channels (Web, Social, SEO, Programmatic etc.) management and obviously automation of all the mass scale campaign.
For Multi-Channel Marketing Automation click here.
FAQ`s
What is Traditional Advertising?
Here is an example from Repsly and another one, traditional advertising method include TV commercials; radio ads; print (newspapers, magazines); billboards; direct mail.
Simply put, non-traditional advertising refers to unconventional means of promoting a product or service.
Digital and social media advertising, influencer marketing, native ads, content marketing and guerrilla marketing all fall under the umbrella of non-traditional advertising.
What are the Advantages of Conventional Advertising?
Traditional ads have broad reach, lots of credibility, and you can laser-focus on a local market.
What are Non-traditional Advertising Techniques?
This alternative form of advertising permits the following exact targeting, real-time analytics, and cost-effective means; including broader range for engagement options.
Does Measurement Differ for Traditional and Non-Traditional Advertising?
While the traditional advertising measurement is only estimative (F.E: Nielsen counts), a non-traditional ad will give exact metrics like Click Through Rate, Impressions and Conversions.
that brings us to Where to Promote Your Business?
Where Are Good Places To Advertise My Business Online?
Facebook, Instagram & Linkedin Google Ads Display ads Email Marketing. Check Page Paid for also management for Paid Marketing these Marketing channels from one Page.
Where can advertise my business offline?
Newspapers, TV and radio stations Magazines Billboards
Which advertising location is the best place for my business?
Think about who you are selling to, how much they will spend and what type of product or service is on offer. Identify where your ideal readers hang out.
How can small businesses afford to advertise?
Sure, social media ads or print advertising with a local newspaper and/or on community bulletin boards are budget friendly.
Advantages of niche publication advertising
Browsers of niche publications are best targeted because you know exactly who would be interested in subject matter relevant to your business.
Mobile Marketing Trends
What is mobile marketing?
Mobile marketing Scenaario: Mobile Marketing is simply a technique used to connect with consumers through their mobile phones (SMS/MMS, Apps, In-game advertising) or other handheld devices like Tablets such as iPad.
Mobile marketing is types in trend – What’s hot right now?
Advertisers Indexing:Personalisation, Location-based Marketing Mobile Video Ads In-app advertising Mobile Payment Solutions
The necessity of Personalization in Mobile Marketing?
By making content and offers personalized to their tastes, personalization of a course encourages students’s more attention towards the study.
So what exactly is location-based marketing?
Location-based: simplified, location based marketing is the targeting of consumers only deliver timely and more relevant messages or offers.
What Are Mobile Video Ads and How Do Businesses Benefit?
For instance, businesses could develop short and snappy video content for Instagram, TikTok or YouTube to catch the eye of mobile users.
Advertising Rates for Google
How much do Google Ads cost?
This will vary depending on several factors such as keyword competition, industry and quality of your ads. It is a pay-per-click system that Google Ads work on.
How much is a click on Google Ads worth?
Google Search CPC: $1-$2 : Google Display Network CPC: < $1.
How should I cap my spend of Google Ads?
Daily budget is another way to manage your money, as it allows you to control how much you spend on the ads.
Top factors that affect Google Ads Pricing
Competitive Keywords, Quality Score, Ad Rank and Bidding Strategy.
Google Ads…Is an ROI possible?
The benefit is that Google Ads provide a positive ROI when applied with correct targeting, optimization, and tracking.
Marketing vs. Advertising
What is marketing?
Marketing is the activity of promoting or selling goods and services, in guidelines research and advertising.
What is advertising?
Advertising is the part of marketing that involves making and placing ads to promote a product or service.
What Is the Difference between Marketing and Advertising?
Marketing is a wider strategic approach that refers to Advertising and Marketing, PR & Sales as well as Market Research. While advertising is prospectively making and placing ads.
But can a business survive with only advertising?
Because, while advertising is key, it still takes a full marketing plan to survive long term; from market research and product development on through customer service.
How Marketing Works with Advertising?
Marketing defines the strategy and objectives, advertising makes sure that an ad reaches out to a real potential customer.
The Goal of Advertising Is
So what does advertising fundamentally aim to do?
Advertising is used to inform, persuade and remind the end user about a product / service in order to get them committed towards it.
How does Advertising create Global Brand Awareness?
Advertising introduces a brand to the mass market so that over time it becomes familiar.
To what degree is advertising able to influence consumer behavior?
So it is safe to say that affective advertising are able to shape consumer sentiments, likes and hence on their purchase behavior.
What is the role of advertising in product launching?
Advertising creates excitement and curiosity about a new product, teaching consumers what it is good for and can do.
In what ways advertising assist sales promotions?
This encourages immediate purchases with special offers, discounts and limited time deals we call advertising.
