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Features of Keyword Marketplace

What is the `Buyer` Keywords

Buyer keywords are keywords that are used by potential customers to find products or services online. These keywords indicate a higher intent to purchase a product or service and are more likely to result in a sale. Buyer keywords are typically longer and more specific than other types of keywords, such as informational or navigational keywords. They also tend to include phrases that indicate a desire to purchase, such as “buy”, “order”, or “purchase”. By targeting these specific keywords, businesses can increase their chances of converting website visitors into customers.

Buyer keywords can be divided into three types: informational, navigational, and transactional.

Informational keywords are used to research a particular product or service. They are typically broad and unspecific, such as “how to buy a car”. These types of keywords don’t necessarily lead to a purchase, but they do indicate the customer is looking for more information about a product or service.

Navigational keywords are used to find a specific website or product. These terms are usually quite specific, such as “Ford Taurus for sale”. Navigational keywords can lead to direct sales as customers are looking for a specific product or service.

Transactional keywords are used to purchase a product or service. These terms are usually very specific and indicate the customer is ready to buy, such as “buy Ford Taurus”. These keywords typically lead to direct sales as they indicate the customer is ready to make a purchase.

Type of Keywords on Marketplace

Informational Keywords

Informational keywords are used to research a particular product or service. They are typically broad and unspecific, such as “how to buy a car”. These types of keywords don’t necessarily lead to a purchase, but they do indicate the customer is looking for more information about a product or service.

Types of Informational Keywords

How
What
Guide
Tips
Where
Why
Quickly

Commercial Keywords

Commercial keywords are words or phrases that are used to target ads to potential customers. These keywords are chosen based on the search queries that potential customers are likely to use when searching for a product or service.

Types of Commercial Keywords

Reviews
Best
Color
Size
Compare

Navigational Keywords

Navigational keywords are used to find a specific website or product. These terms are usually quite specific, such as “Ford Taurus for sale”. Navigational keywords can lead to direct sales as customers are looking for a specific product or service.

Types of Navigational Keywords

Who
What

Buy Now Keywords

Buy now keywords are keywords used in Pay Per Click (PPC) campaigns which have been chosen by advertisers to target potential customers who are likely to purchase a product or service immediately. These keywords are usually chosen because they are associated with a sense of urgency, such as “buy now“ or “order now.” By targeting these customers, the advertiser is able to generate higher conversions, since customers are more likely to purchase right away rather than wait.

Types of Buy Now Keywords

Coupon
Discount
How to Buy Now
Sale
Best Place to Buy
On Sale
Purchase
Promo
Order

Transactional Keywords

Transactional keywords are used to purchase a product or service. These terms are usually very specific and indicate the customer is ready to buy, such as “buy Ford Taurus”. These keywords typically lead to direct sales as they indicate the customer is ready to make a purchase.

Type of Transactional Keywords

Where to Buy
Order Online
Affordable
Near Me
How Much Is

Product Search Keywords

Product search keywords are words or phrases used to narrow down a search for a particular product. They can be used in search engine queries to quickly find related products and information. Product search keywords are typically descriptive and often include brand names, product categories, and product features. Product search keywords can also be used in advertisements to draw attention to a particular product. By using the right keywords, businesses can target the right audience and increase their chances of making a sale.

Types of Product Search Keywords

Alternatives
Reviews
Best
Price Comparison
Vs.
Options