We will update this list on regular basis so you can up to date with current checklist.
Currently working SEO methods at 2024 July
I want to SEO myself but I don`t know where to start?
SEO have a long history since the first Search Engines born more specifically Google born. And like any other thing evolved overtime, this evolution on Search Engine Results getting better and better makes for SEO professional everything more difficult cause they job also evolved to present best information on their site possible. But basic fundamentals didn`t changed in your website
- Quality Content (Answer what your user looking for in best possible way.)
- Make your website easy to navigate and fast
- Target wide range of closely relevant keywords so you can drive traffic into your site.So we gonna cover the Entire Spectrum of Digital Marketing Channels and Relative Ranking Factors so when you full read it you will understand, what you gonna in one shot.
SEO Ranking Factors
I will explain these piece by piece and how to build and manage these SEO Marketing Methods in a minute but first lets cover what are the common mistakes people make in their SEO efforts.
- S Digital PR
- A Guest Posts, HARO, Link Insertions
- B Image Outreach, Link Exchanges, PBNs, Citations
- C Link Bait Articles, Expert Roundups
- D Skyscraper, Broken Link Building, Unlinked Mentions, Infographics, Press Releases
- E Blog Comments, Web 2.0, Forum Links, Profile Links, Automated LinksWe will expand these subjects piece by piece.
What is the common misconceptions about SEO today?
Ai written content alone is enough to get ranked?
It definitely not Google and other search engines get super smart in 2024 so generating content only with Ai. Also infographic images not enough anymore you need rich content like a video explanations so people can spend more time and digest faster the information you provide.
Getting bunch of links will help you get ranked?
Not actually getting high DR (Domain Rating) or DA (Domain Authority) links from well established sites helps you ranked. Also traffic of those sites nothing to with your sites ranking. This changed also this year with Core Update and Link Spam Update from Google. Link building in this matter needs to come from authoritative websites but most importantly.
Recommended Link Building is:
In first stage get backlinks from High Volume – High Relevance sites.
What type of links considered High Volume and High Relevance?
| Link Building Method | Effectiveness Percentage |
|---|---|
| Guest Posting | 75% |
| Link Insertion | 60% |
| Link Exchanges | 50% |
after you pick up some pace.
In second stage get backlinks from Low Relevance – High Authority sites.
| Link Building Method | Effectiveness Percentage |
|---|---|
| Digital PR | 85% |
Writing lots of different articles help you achieve Topical Authority?
No it`s not actually writing one long article also known as mega guide helps you get rank higher. Reason why having the same type of content over and over in different article`s Google not know which one to rank so it cause de-ranking issues also de-indexing issues.
Adding bunch of keywords helps me get ranked?
It helps you getting recognized but other common misconception and practice people does writing those keywords in a super hard crawl depth meaning, Google having a hard time to find that keyword so make sure keywords needs to be in relative page you want to promote.
Also same principle goes for Folder Depth or Chain Redirect, when you put your needed content deeper, Google needs to spend more of your precious Crawl Rate Limit and it took more time consuming most importantly it`s a bad SEO cause users needs to surf more in order to reach the information, in short keep it simple.
Focusing a Niche Keyword helps me get ranked easier?
For less competition and less keyword difficulty answer is yes. But here is common mistake also being done. Instead of focusing macro niche in the beginning, you start with micro niche keyword. Reason is if you don`t get enough traffic from your macro niche site you can always change focus on niche keyword and this is much more logical, not to limit yourself a specific keyword also increase the chance of getting volume from the macro niche to micro niche but if you do vice versa its super hard to convert.
So if you gonna purchase a domain make sure refers to macro niche keyword like travellers guide to… instead of mykonos travel guide…
Hint: Age of links is also a factor for Search Engines meaning expired domains also a good alternative to start on Macro Niche Domains.
Getting Links from relative Category makes my Site more Authoritative?
Getting links from relative category of your website (DIY, how to, finance etc.) needed in the beginning but afterwards you need to expand your link building game. You need to get links from other categories also this way Google recognize your content more attractive even for other categories are interested in your content.
For Topical Authority do I have to cover every longtail questions?
Even if you want to do it a simple keyword like toyota windshield viper you need to write at least 300 different articles as I mention before it`s not necessary. What im suggest is much more simple just cover the main ones as a FAQ`s so this way you don`t have to wrote entire topic from beginning. In that article just cover the main goal of explaining if it`s a service how its delivered and if its a product pros and cons etc.
Lets see the other side of the fence which is Google : How Google decides to rank your website? relative to this content even if you achieved a topical authority it doesn`t effect much of your ranking reason is every Crawl from Google has a cost so Google won`t do frequent updates everyday lets call it, when they decide to do whole scan of web ? Core Updates of course instead of scanning daily in couple of months Google change ranking of the Websites some of them Rank Higher and some of them Rank Lower on Google as a result.
I did everything in SEO but my competitors still ahead of me on Google Results?
You maybe wrote the best and helpful content, best information, best images etc. but you missing the point since you competing with other sites they have a high chance to started before you in that content and that gives an advantage when it comes to SEO. As I mentioned above even the year of Domain Registration effects the outcome. But did you check and compare what`s missing with your competition?
What to check on my competing website?
In order to beat the competition first you need to reach it ! so underneath what you need to check on your competing websites and what to copy from them explained.
Google Reviews & Trustpilot
Trust Signal (Directories & Reviews)
Basically general online presence and Trust they generate as a website try to get from same sources like Google Reviews and TrustPilot. Google even integrated in the search results about Reviews so it`s a major factor for ranking.
About Pages
How they described their business or website, basically which solution they generate, emulate that information and try to make yours in unique way.
Common Links (Referring Links)
From which websites they are getting backlinks and start getting there too. Also build additional from high authority sites. Remember You only get Link from Article`s , Google de-values or not consider Press Release tags anymore longer after March 2024 update so don`t waste your money.
Trending Information
Make sure check Google Trends (Main Category) or Web in general to find latest information on what is trending at the moment. Many people miss that opportunity to get insane amount of traffic. Cause Google loves fresh news and give authority and traffic right away to your site. No wonder all that big sites covers the same breaking news in a hurry.
For instance at the moment Ai (Artificial Intelligence) is the hot topic and check from below what is trending if you writing a content with Ai relative you need the use those trends.
As you can trending topics for Ai : Ai Game Generator, Deep Dream Generator, Ai Voice Generator etc. so if you focused on Macro Niche (Ai) you can write content and get sweet traffic from trends also.
Some of the Pages in my Website not getting any Traffic or Impression?
Google wants their users to find information they looking easily, but if your website doesn`t provide them either proper information that`s basically the reason for lack of traffic.
Two things could cause that issue either your site has thin content or not providing answer what users seek for. Eventually readers left your site immediately and Google recognize this as a reason for devaluation. Like in this article you can highlight the answers and show your readers right away. S
So instead of thin content you need to give your reader helpful content.
Also don`t put important description away from your Webpage show everything in one place so reader can extract much information as possible.
Another important aspect is Article Length which explained below ideal lengths, of course it depends on the seo strategy there is not absolute certain in article writing important thing is are you giving the information which your users looking for?
| Article Type | Suitable Length Range |
|---|---|
| Blog Posts | 800 – 1,500 words |
| In-depth Articles | 1,500 – 2,500 words |
| Ultimate Guides or Pillar Pages | 2,500 – 5,000+ words |
| Product or Service Pages | 500 – 1,000 words |
| Landing Pages | 500 – 1,500 words |
I covered every aspect of my Keyword but still not achieved Topical Authority?
You probably covered long tail keywords and relative questions find on Tools like Semrush or Ahrefs but you missing the point best way to SEO how you actually looking for that answer. Imagine you are looking for a something but you don`t know how is actually being called in the first place right? if you do you find what you looking for in your first search. But reality it took more than few searches you ended up what you looking for. So write your content in a way how a person would search this way you generate great anchor texts and users ending up in your site in first try which Google values your site as `helpful content`.
How much content do I need to put on my Website?
It`s not the question of how much but it`s the matter of what type and what quality should be. This is also a super common mistake if your website is about product review expected thing from users and Search Engines your keyword needs to be commercial content right? that makes sense. But instead of commercial if you adding content with informational that cause a massive problem cause your sites intent just changed and you wondering what is the problem and no traffic coming in.
Recommended Percentage for Commercial and Informational Contents are listed in chart
| Type of Website | Informational (%) | Navigational (%) | Commercial (%) | Transactional (%) | Notes |
|---|---|---|---|---|---|
| Blog | 80% | 10% | 5% | 5% | Engaging info. |
| E-commerce | 40% | 10% | 20% | 30% | Products and sales. |
| Corporate | 60% | 20% | 10% | 10% | Info and services. |
| News/Media | 90% | 5% | 3% | 2% | Mostly news. |
| Educational | 95% | 3% | 1% | 1% | Educational content. |
| Healthcare | 85% | 10% | 3% | 2% | Health info. |
| Real Estate | 50% | 20% | 15% | 15% | Listings and insights. |
| Travel | 70% | 10% | 10% | 10% | Info and promos. |
| Nonprofit | 90% | 5% | 3% | 2% | Mission updates. |
SEO Ranking Factors
Digital PR
What is Digital PR in SEO Marketing?
Digital PR (Digital Public Relations) in SEO marketing is a strategy used to enhance a brand’s online presence and visibility (Google Search Results) through online channels. It involves creating and promoting content that earns high-quality backlinks, increases brand awareness, and impressions thus drives organic traffic to your website.
It is quite a effective strategy cause you basically buying time with this authoritative sites referring your site normally from a normal SEO process took at least 6 months to a year but with Digital PR took less than a month to drive traffic to your site.
Do I really need Digital PR in my SEO strategy?
Depends on your business model on your site. Basic idea is if your site offers commercial products or services most definitely yes! but if you focused on content marketing not so much here is the table and effectiveness based on Website intent.
| Business/Website Type | Effectiveness Percentage |
|---|---|
| E-commerce | High (80%) |
| Tech Startups | High (75%) |
| Content Publishers | High (85%) |
| Service Providers | Medium (65%) |
| B2B Companies | High (70%) |
| Influencers/Personal Brands | Medium (60%) |
| Personal Blogging | Medium (55%) |
Digital PR packages are so expensive is it gonna worth it?
It depends on which site you are getting your links and publicity. If you getting from a website organic traffic of million visit it is gonna worth it, unless they put your Publicity Article buried in a site no one can find! it will not. Most likely your PR Article will published on a News Website for a short period of time you gonna get a traffic but very soon it will disappear why? cause literally every minute a new news post entering a site so you ended up a Backlink eventually keep in mind what you looking for in Digital PR good backlink from a authoritative website at least DR 90+ .
From which Websites should I get Digital PR?
Only one criteria to check there is the website getting it`s traffic from organic search or direct and social traffic. What you need to focus is getting from Organic Traffic. For very simple reason you doing an SEO work and looking for a people who does organic search. Direct and Social traffic only good for marketing efforts needs a huge traffic like affiliate marketing and so forth.
What should be the ideal price for Digital PR campaign?
At the moment July 2024 price average is 150-300 USD from an authoritative website with organic search traffic. There are some more expensive options up to 4.000 USD. But keep in mind from a digital PR package you should expect a good backlink instead of direct traffic.
Guest Posting
What is Guest Posting?
A guest post, is when someone writes and publishes a blog article on the site of another person. A method for writers to publish and share their ideas with a wider audience as well aimed at website owners who work on the web. It’s akin to being asked to speak at someone else’s event – gets your message in front of new, connected fans (which truly is half the battle!) rest is find the right audience not every guest post effort reach is goals.
Another benefit is exchanging links between sites this assures two things both sites increases the Domain Authority and relevant Page Authority + Backlinks from same category authoritative site brings you more traffic. Just make sure when you choosing a guest post website to exchange links you about to same level in Domain Authority if you giving links to low authority site that`s a bad deal cause counterpart is the one get benefited not you.
Where can I get Guest Posts?
For starters don`t get from Linkedin, so called outreach specialists try to sell you bad guest post sites they referring getting their rank with Black Hat SEO techniques so it`s has not an actual effects.
Don`t get also from your Email Inbox 🙂 meaning those promo Email`s they also super bad for your SEO and in the long run it will de-rank your site on Google Search Results.
When it comes to where to get ? Collaborator and ICopify is good option.
What should be Guest Post costs?
Starting DR 30+ – 50 USD Average
DR 80+ – 100-2000 USD Average
What should I look for in Good Guest Post?
Organic Traffic must be more than %70
Relevant Category with your sites topic is a must in the beginning afterwards you can get Guest Post from Other Categories (After first 30 posts on your site – Overall)
Make sure check the metrics from Tools like Semrush or Ahrefs for free to sellers data match with proposed ones.
HARO
What is HARO (Help a Reporter Out)?
This is kind of a matchmaking service for journalists/reporters and people who can speak competently about an issue (Experts). For SEO (search engine optimization) purposes, HARO can be a great way to earn backlinks from high authority news sites/publications also a direct traffic. By answering relevant questions for your niche or industry on HARO, you can have some truly helpful articles published in trusted publications that will most likely link back to the your Website directly to your relevant webpage. It can improve the authority of your website and thus search engine ranks. A popular resource for link-building and PR, HARO is used by many SEO professionals as well marketers.
Why HARO is great for SEO?
- Backlinks
Understand that these are good backlinks from good sites and give your site more authority - Raising Your Profile
Getting covered in articles helps get your name out there. - Increased Credibility
Position your branding as a reliable, go-to source for industry expertise. - Organic Traffic
These articles will increase Organic visitors on your site. - Network
Reach out to reporters for meaningful connections.
Connectively
Where can I get HARO Links?
Here are some websites helps you get HARO Links:
– Connectively
– Qwoted
– Sourcebottle
– Editorielle
– Press Plugs
– Help A B2B Writer
– Radio Guest List
Link Insertions
What is a link insertion?
Link Insert or Link insertion is an SEO method that amounts to adding a backlink in truly something of content on a website. You can do this by contacting relevant site owners and editors to add a link back to your website in their existing articles or posts. It very similar to Guest post only difference Guest posts involve creating new content for another website, while link insertion adds your links to existing content on another site.
Why Link Insertions Beneficial?
Contextual Relevance: Links are placed in content that is related to your own, which means they can be more powerful for SEO.
Immediate Results: Utilizing previously indexed pages means quickly establishing SEO advantages.
Authority Building: Unless you start ranking for these established content topics… those valuable backlinks are going to help improve your overall authority.
Traffic Boost: Sends readers from established content to your site, thereby increasing traffic.
Is there any alternative reaching out the site owners?
Answer is Yes Page Ads very own Backbone service both working for Guest Posts and Link Insertion Fully Autonomous.
Page Backbone Engine
What is Link Exchanges?
One of the search engine optimization strategies since only two or more web pages agree to provide reciprocal links. When you do reciprocal link exchange, this simply means that each site will help to place a backlink into the other siteand it is believed that not only your search engine rankings are increased but hopefully both sites’ traffic would also be benefitted because of leveraging on one another’s audience. Link exchanges: With the help of link exchange strategies reciprocal backlinks are being obtained between relevant websites which can potentially provide multiple benefits such as increased traffic to your website and better search engine positions.
Image Outreach
What is Image Outreach?
Image Outreach is no longer effective as it used to be reason why Ai image generators and Editor`s like Canva make Image Generation so easy. What you need is actually a rich media. Videos are better choice. I can recommend Page Ads Vidai+ for this task. Text based system converts your text into actionable videos it`s super beneficial for your CTA (Click Through Action) scores.
Image outreach is a kind of SEO technique that one uses to promote and spread the images on various websites or blogs, in order for other bloggers who are creating a content around the same industry you do as well (your niche) would use your image(s) within their blog post itself thereby giving them credibility by providing proper sourced backlinks where they found it from. One of the techniques any SEO performs is image outreach, where you get backlinks from other sites using your images and giving a link credit while at it.
PBN (Private Blog Network)
A PBN, which stands for Private Blog Network, is simply a collection of websites that you or someone else owns. The contraption behind the ” private” part is -(supposedly) when Google checks these and (if they are good enough to check). A PBN ranks high on search query results and contains sites with some appearance of independence, most often random domains purchased for the privilege but actually under control (to a greater or lesser degree) by one individual. It is purely in order to game the algorithms of search engines and boost the authority/ranking profile of said main site.
Benefits of using PBN Networks
- PBN`s produce backlinks from a dozen or more websites to one site (usually spam), increasing the SEO work.
- Control – Whoever is controlling the PBN has ownership of all websites in the network.
- Pretend Sites: These sites usually have fake content to seem real.
- Using PBN`s is risky – if Google finds out, the sites using these tactics are penalized.
- SEO Strategy: Of PBN`s Engine optimization imperativeness (Pandas and Penguins from Google) are back!
Check Quickblog for your Own PBN needs from here
Quickblog
Citation
What is Citation in SEO?
SEO A citation is any mention of your business’s name, address and phone number (NAP) on another Web page. These citations can be in a lot of ways such as:
Business directories Business directory listing such as Yelp, Yellow Pages or Google My Business (GMB)
SOCIAL MEDIA PROFILES – On platforms Facebook, LinkedIn, or Twitter [https://x.com/pageadgency]
Review Sites – Reviews on review sites like TripAdvisor or Angie’s List or Trustpilot is the best option Google Considers GMB ratings is a direct ranking factor beside GMB.
Blogs and Articles: References in blog posts or articles from other websites.
Citations help search engines to verify your business information and improve local ranking. They can also help in improving the visibility and credibility of your business by increasing its online presence.
Avoid citation inconsistency: consistent and relevant citations across multiple platforms basically help in building trust with search engines, as well as potential customers. Google`s localization or Local SEO in this case is super important if a person searching for `Digital Marketing Agencies` Google first show the closest ones also the ones serving in their local language first so localization is super important factor in order to get ranked. In case of you offering a service or product having a restriction on Geographical Factors. Or not selling online services lets call it. Best way to build a SEO strategy for you focusing on localization and keyword and link building in this matter.
Avoiding citation inconsistency also applies for focusing on specific language and keywords, if you spread your keyword strategy to other languages basically Google will confuse which one to rank your keywords or articles.
Expert Roundup
An expert roundup is simply a blog post or article that highlights the opinions, insight or advice of many industry experts on specific topic. Although it`s not been effective as it used to be cause review mostly generated fake these days, and the person who share his opinion if it`s not a public figure what difference does it make right? but that being said if it`s coming from a review site`s like Trustpilot or some big media outlet it still have some good credibility.
What is Expert Roundup in SEO?
Essentially, it is the act of finding experts who have expertise in a given subject and emailing them to ask one (or more) questions along with pulling all these responses together into an article. They are super popular in content marketing and SEO as they bring different perspectives on the topic at hand helping to enrich it from multiple angles, which is how great traffics start pouring in.
Here is an example for shoutout written by an Expert:
5 Social Media Engagement Strategies That Work
Having trouble getting visibility on social media? But, you can start using these 5 strategies and improve your social media presence literally overnight!! Each tactic is intended to attract eyes and move drives both engagement, reach – followers. Find out how to make the best use of UGC (User Generated Content) for building trust, connect with your community through interactive polls and stories, and evaluating your performance in order perfecting you strategy. The following pointers have worked wonders for the biggest brands in their respective domain, and they sure can resonate with most of your core audience. Like this: Pass it around to anyone in your network and see the engagement increase on social media. For even more pro tips, give our full guide to social media marketing a gander!
Expert Roundup
These methods below considered as third degree SEO techniques so primary focus should be the ones above and these ones below not so effective anymore as it used to be but as a general SEO guide I like to cover it also.
Skyscraper
The Skyscraper technique is the process of identifying top performing content, creating something even better and then communicating with those that linked to the original piece to get them aware of your better version. Its also increasing your topical authority. Best way to increase this Page Authority do Off-Page SEO on your article. Focus on that article and try to make better. Instead of writing dozens of article in the same topic.
Broken Link Building
This process, called broken link building, identifies the pages with redirected inbound links in your industry setting up content that can replace an established invalid URL then recommending this to a site owner. In order to check broken links use tools like Semrush, Ahrefs or Majestic SEO spot the broken links and after you spot them disavow them from Google Disavow Tool check how to disavow from here.
Unlinked Mentions
An unlinked mention is when someone mentions your brand or content without linking back to you, and these are links you could potentially acquire by reaching out to the site owner. If its a honest review try to correct problems and re-request a review so in this way you can increase your visitors trust. Believe me solving a problem generates more trust compare to a business have no presence of it. And personally I think that`s the biggest mistake on all businesses, acting like a there is nothing wrong in their business and try to cover up of their faults. As a company we always admit what is wrong since day one instead of lying and make our users uncomfortable and try to solve that problem not occurred again, that`s what make the Page Ads different from any other SaaS companies.
Infographics
Information in such infographics is presented as a map or chart, making complex data easier to read at a glance and due to this fact these are often used for traffic generation by link builders.
But infographics are outdated or not been effective as it used to be. Instead use Video Explanations like tutorials to attract traffic especially posting on social media will definitely help.
Press Releases
Those are called press releases, which let you easily make an official statement to the media to announce something newsworthy about your business so that they provide media coverage and get backlinks from reputable news sites.
Blog Comments
Blog commenting is the act of leaving meaningful, related comments on a blog post with your website link attached that aims to get traffic and possibly backlinks.
Web 2.0
Web 2.0: This is user-generated content platforms like Blogger, WordPress and Tumblr where you can create content and share links back to your site or pages;
Forum Links
Forum Links : As you discuss with people in forums and share ideas or pieces of information, provide your link along there in signature; the links thats issued from online discussion areas is known as forum backlinks.
Profile Links
Profile links are kind of backlinks because they include a URL from your website in the profile section on different platforms (such as social media, forums…)
Automated Links
Automated links: As the name suggests, this is a type of link that are generated via automated tools (or software), usually through mass submissions to directories looks or other websites – and they can put you at risk of getting penalised by search engines.
